We have facilitated over $12.5 Billion in business sales.

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The Essential Guide to Evaluating & Valuing a Business

Are you ready for a new challenge, a strategic investment, or an escape from the rat race? It's time to be your own boss and take control of your financial future. Acquiring a business is a significant decision, one of the most impactful you'll ever make. Understanding the fundamentals of business acquisitions is essential.

Today, we'll explore the eight key drivers of company value. Understanding these factors is essential to assessing a business's true potential and accurately determining its current value, so you don't overpay. Equip yourself with the knowledge to make smart, informed decisions.

If you ever feel overwhelmed by the complexities of business valuations, reach out to the experts. We're here to help you navigate the challenging waters of mergers and acquisitions.

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Business Acquisition Search & Assessment Guide

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8 Key drivers of company value

Before buying a business, arm yourself with the knowledge to properly assess these key drivers to ensure it is a good fit for your goals

Financial Performance

  • Strong financials, including healthy cash flow and profit margins, indicate low risk and high attractiveness.

Growth Potential

  • Demonstrating sustainable growth through market expansion and innovation enhances long-term value.

Switzerland Structure

  • Independence from any single employee, customer, or supplier reduces risk and increases stability.

Valuation Teeter Totter

  • Ensures the business generates positive cash flow, making it a valuable investment.

Recurring Revenue

  • Stable, predictable revenue from subscriptions or contracts provides financial security and attractiveness.

Monopoly Control

  • Differentiation from competitors boosts market position and valuation.

Customer Satisfaction

  • High customer satisfaction drives repeat business and positive referrals, increasing value.

Hub & Spoke

  • Ensures the business can operate smoothly without the owner's constant involvement, enhancing transferability.

What you will learn: the 3 stages

#1 Business Assessment

  • Assess the 8 key drivers of business value

  • Obtain a business estimate of value

  • Identify opportunities for potential increase in business value

#2 Optimize Business Value

  • Education on maximizing company value for when you take ownership

  • Scenario planning on various endgame options

  • Engagement program to plan and keep you on track with your endgame strategy

#3 Acquire Business

  • Structure the deal and make an offer

  • Feel comfortable buying the business with M&A Advisors you can trust

  • Take ownership of business and if needed hire us to maximize the business value and represent you to sell it for a premium in the future

Exactly what you Will receive today!

here's Everything you receive when you checkout:

Our primary goal is to guide and educate you to make informed decisions. We will start by providing you with the tools needed to find the right business opportunity. No matter where you are in the acquisition process, we will help fill in any gaps to achieve your desired goal.

Get started today and gain access to our tools and resources.

Plus also get access to 5 special bonuses!

#1 maximize your business value course

  • This course is designed to guide entrepreneurs through the essential factors that significantly enhance business value. Through real-life case studies and strategic insights, you'll gain the knowledge to optimize your company's valuation and attract top dollar offers from potential buyers once you are ready to sell.

#2 Consultation with Drs. Leilani & Fernando

  • The goal for this online complimentary meeting is to understand and develop your endgame strategy and provide you with actionable steps and tools to accomplish your goals. We look forward to meeting you and guiding you as your trusted advisors.

#3 Personal Readiness to exit Score

  • PREScore™ evaluates a business owner’s readiness to exit their company on a personal level. Using an exclusive algorithm, PREScore™ calculates an owner’s readiness by identifying their status on each of the 4 drivers of a satisfying exit.

#4 Calculate Your Freedom Point

  • There comes a time when the sale of your company will generate enough income to fund the rest of your life. We call it the Freedom Point. You'll receive your Freedom Score Report, a comprehensive analysis of your financial readiness to enter the next phase of your life.

#5 Endgame Course & Guide

  • Once you buy business, how do you want to exit your business? Is it selling your company for a large sum or passing the reins to your children and seeing your legacy live on? Or perhaps it’s creating a business that fuels your passion while generating enough income to live your dream life? This guide will help you define your endgame.

here's a breakdown of everything you get today.

You get instant access to:

  • Business Acquisition Search & Guide ($997 Value)

    PLUS ADDITIONAL BONUSES

    • Maximize Your Business Value Course

    • 1:1 Online Consultation with Drs. Leilani & Fernando

    • Personal Readiness To Exit Score (PREScore)

    • Calculate Your Freedom Point

    • Endgame Course & Guide

Total Price: $997

free

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Confidential & 100% Satisfaction Money Back Guaranteed

about us

Learn more about your experienced team

Mike and Lynn Lee

Mike and Lynn Lee are seasoned entrepreneurs and skilled sales professionals who form Team Lee at First Choice Business Brokers (FCBB). With backgrounds in the high-tech and hospitality industries, they combine decades of experience with a personal, relationship-driven approach to business brokerage.

Together, they complement each other perfectly—Lynn is a task-focused, people person who ensures every detail runs smoothly, while Mike is the strategic mind behind the operation, acting as the deal architect, performing business valuations, and guiding business owners through exit planning.

Their Journey

Mike’s transition from high-tech to entrepreneurship began after a career layoff, prompting him to explore business ownership. During the process of acquiring a welding and steel fabrication company, a mutual decision with the seller to delay the sale opened a new path. The seller’s request for future help selling their business inspired Mike to explore business brokerage.

Research led Mike to First Choice Business Brokers, where the collaborative culture and focus on win-win outcomes resonated with both him and Lynn. The decision to join FCBB proved pivotal, transforming their careers—and making dinner conversations far more interesting.

Today, as Team Lee

As Team Lee, Mike and Lynn are more than brokers—they’re matchmakers who connect sellers with the right buyers to protect the business’s legacy and ensure long-term success. Mike brings nearly 30 years of sales leadership and executive experience, holding an MBA from the University of San Diego and the Exit Planning Institute's certification as a Certified Exit Planning Advisor (CEPA). His expertise lies in business valuations, designing deal structures, and helping owners prepare for successful exits.

Lynn complements this with her sharp attention to detail and exceptional people skills, managing timelines, processes, and relationships to ensure seamless transactions. Her ability to connect with people and manage key tasks ensures that every aspect of the sale stays on track.

Their Philosophy

For Mike and Lynn, business brokerage needs to evolve and much more than closing deals. Their focus is on building trust, creating meaningful engagements, and guiding sellers to achieve the best outcomes. They help owners set realistic market expectations and find buyers who will respect and grow the foundation already built. Their approach ensures smooth transitions that honor the seller’s legacy while empowering the buyer’s future.

Why First Choice Business Brokers?

National Reach, Local Expertise

The World’s Authority in Business Sales

Since we were established in 1994, First Choice Business Brokers has grown to become one of the largest organizations in the U.S. specializing in business sales. We have facilitated over $12.5 Billion in business sales.

When looking to buy a business, we know that you want to be pleased with the outcome. You want to be confident you will find the right opportunity. To do that, you need a team of experts who understands business sales, a team who can bring you the correct information and latest market data to assist you in making educated decisions, resulting in a successful acquisition.

You need a trusted team of advisors to help you. Don’t think of buying a business as a transaction; it’s a significant change in your life that takes a team of experts to help you navigate the process. That's why we built a framework for people who want to buy businesses that will help them make informed decisions.

Recent Acquisitions

You Can Be Our Next Success Story!

Frequently asked questions

All your questions answered so you can make the right decision before moving forward!

How to Buy a Business for Sale?

Our primary goal is to guide and educate you to make informed decisions. We will start by providing you with the tools needed to find the right business opportunity. No matter where you are in the acquisition process, we will help fill in any gaps to achieve your desired goal. Get started today and gain access to our tools and resources.

1) Schedule an Appointment: Meet with Drs. Leilani & Fernando and their team to discuss your preferences and financial capacity.

2) Assess Your Finances: Be transparent about your budget, including any financial assistance, and provide proof of funds.

3) Explore Options: Keep an open mind about various business opportunities and sign a Non-Disclosure Agreement (NDA) to protect the seller's confidential information.

4) Meet the Seller: If interested in a business, your broker will arrange a meeting to discuss details and view the business.

5) Make an Offer and Due Diligence: Submit an offer with an Earnest Money Deposit (EMD), review financial records, and proceed to closing if all contingencies are met. A third-party entity will handle the final transfer documents.

Congratulations, you’ve bought a business!

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Who Are Drs. Leilani & Fernando?

Drs. Leilani and Fernando are award-winning Certified M&A Advisors and Licensed Business Brokers, as well as peer-reviewed published authors. Their goal is to help guide business owners define their endgame and making it a reality.

Known as the Broker Doctor Team, this husband-and-wife duo owns, operates, and leads multiple offices of First Choice Business Brokers (FCBB). They and their agents assist clients in building valuable companies and facilitate the buying or selling of businesses when clients are ready. Their professional backgrounds and shared personal history provide them with a unique level of experience and understanding for their clients.

Qualifications

Drs. Leilani and Fernando completed their MBAs and Doctorates together, aiming to continue growing, serving their community, and delivering exceptional service to anyone seeking a career change. This could be through acquiring their first business, expanding an existing one, or planning an exit strategy. Their shared family values, passion for life, culture, and growth enable them to fully comprehend the importance of their clients' success.

Dr. Fernando Acosta holds a Doctor of Management degree in Organizational Leadership with a specialization in Information Systems & Technology, a Master of Business Administration with a specialization in Marketing, and a Master of Science in Information Management. Similarly, Dr. Leilani Felix-Acosta holds a Doctor of Business Administration degree with an emphasis in eCommerce and a Master of Business Administration with a specialization in International Business. Both are Certified Mergers & Acquisitions Professionals and active, contributing members of the International Business Broker Association (IBBA) and Mergers and Acquisition (M&A) Source, where they are innovators in the industry. Additionally, Dr. Fernando is serving as the Vice Chair of the Arizona Business Brokers Association (AZBBA) and is a Certified Business Intermediary (CBI).

Community

The Broker Doctor Team is highly engaged and actively involved in the community. They are members of various organizations, including Arizona Business Brokers Association (AZBBA), Texas Association of Business Brokers (TABB), Arizona Entrepreneurs, KNOW Women, National Society of Leadership and Success, International Honor Society in Business (Delta Mu Delta), the Golden Key International Honour Society, and professional organizations such as the International Business Brokers Association (IBBA) and M&A Source. The team is dedicated to building relationships and positively impacting their community through their involvement and membership in these organizations.

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Who is First Choice Business Brokers?

Founded in 1994 by Jeff and Linda Nyman, First Choice Business Brokers has grown to become one of the nation’s most trusted business sales specialists. We have listed and managed the sale of over $12.5 billion in businesses. We’re thrilled to bring our decades of experience to business buyers and sellers.

Media Appearances/Features

First Choice Business Brokers has been ranked top 500 in “Entrepreneur's 44th annual Franchise 500” in 2023! We are thrilled to be part of this prestigious list and to celebrate the hard work and success of all the great brands that make up this year's ranking. In recent years, First Choice Business Brokers has been featured in Forbes, Inc., and Yahoo Finance.

Our Mission & Values

First Choice Business Brokers is a team of experienced, licensed professionals who specialize in buying and selling businesses. We understand that the process of buying and selling a business is unique and should not be compared to purchasing or selling a home. We are dedicated to providing our clients with the best selection of businesses and individualized attention. Our goal is to assist entrepreneurs in achieving their desired lifestyle through the buying or selling of businesses. We utilize innovative and creative systems to empower our clients to create and build their future through business. We are a world leader in the business sales industry and are committed to continuing to innovate in this field. We have undergone extensive training, becoming experts in business evaluation, marketing, and negotiations to satisfy buyers and sellers alike.

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How will the Maximize Business Value Course help me?

This course is centered around 8 key factor that drive the value of your business. We dive deep into each of these eight drivers to help you maximize your business value so you can better assess the business(es) you are looking to acquire and ultimately use this framework growth the business.

As a business owner or future owner, the decisions you make daily shape the future of your company. With so many choices competing for your time, understanding which ones most affect your company’s value is crucial. Your business is not just a source of income; it’s an investment.

To maximize the return on that investment, you need to understand the details of what makes your business valuable.  From financial performance and growth potential to customer satisfaction and the business’s reliance on your personal involvement, we’ll explore in detail the eight key factors that drive business value. 

Through real-life case studies and expert insights, you’ll gain a deeper understanding of the strategies and actions that can transform your business into a more lucrative asset and help you secure a more prosperous and rewarding future. 

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What is the Personal Readiness To Exit Prescore (PREScore™)

PREScore™ (or Personal Readiness to Exit Score) is an 8-minute, online questionnaire that evaluates a business owner’s readiness to exit their company on a personal level.

Using an exclusive algorithm, developed by analyzing more than 40,000 business owners and conducting more than 200 in-depth interviews with owners who have recently sold, PREScore™ calculates an owner’s readiness by identifying their status on each of the 4 drivers of a satisfying exit.

The 12 questions that make up PREScore™ are often overlooked by business owners, leaving them unprepared and in a state of crisis after the decision to exit is made. PREScore™ helps identify the at-risk areas and provides personalized recommendations for improvement, helping owners create a personal plan that ensures a happy and lucrative exit.

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What is the Freedom Point Score?

Freedom Score is a 10-minute, online questionnaire that evaluates your financial readiness to fund the next phase of your life after your business. Freedom Score calculates your Freedom Point – when the sale of your company will generate enough to fund your lifestyle for the rest of your life. Discover how to reach financial independence, de-risk yourself financially, and live worry-free in the next chapter of your life. 

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How does the process work once I submit my information?

Once you submit your information, you will receive a welcome email containing your unique and secure course login credentials to access our courses and tools.

Each video course guides you through essential lessons and provides downloadable guides. We understand your time is valuable, so our courses are designed for flexibility—allowing you to proceed at your own pace and seamlessly resume where you left off.

For any inquiries or assistance in getting started, please contact us at [email protected].

How will the endgame course benefit me?

The top 5 things you will learn from this course:

1) Defining Your Endgame: You'll learn the importance of clearly defining your endgame, whether it involves passing your business to your children, selling to a strategic acquirer, or another option, to align your strategies and preparations effectively.

2) Setting and Achieving Financial Goals: The course and guide will teach you how to determine your financial goals, or "walk-away number," and use this target to guide your business strategies for growth, investment, and potential partnerships or acquisitions.

3) Understanding Your Current Position: You'll gain insights into assessing where you currently stand in relation to your walk-away number, including conducting a business valuation and understanding the frictional costs associated with selling your business​.

4) Writing Down Your Goals: The importance of writing down your endgame to provide a clear roadmap, motivate you, and ensure every decision aligns with achieving your ultimate goal will be emphasized​.

5) Timing Your Exit: You'll learn about the significance of timing your business exit, including understanding how different economic cycles can impact valuations and the overall strategy for when to sell your business​.

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