Our mission is to create a global community where

business owners in the home services industry can learn, share, and connect with trusted advisors to maximize the value of their business and plan for a successful exit.

Ready to Maximize Your Business Value and Plan a Successful Exit?

Find out today with our Sellability Score Report™

We are a transformative platform designed to address the critical gaps in business brokerage and exit planning.

We’ve developed a clear, step-by-step process rooted in a statistically proven methodology, centered on eight critical factors to maximize your business’s value.

Our program is built to deliver tangible results. Even during the free trial, you’ll gain invaluable insights into your business’s sellability, its current and future potential value, and a detailed roadmap to transform it into a highly desirable asset.

Want to take it further? Dive into the videos below to learn more about our premium program. We’re thrilled to guide you on this journey to success!

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You can Be Our Next success story!

Testimonials

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Danny Sleswick went from working 65 hours a week to 5 hours while increasing his company’s value by 83%


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Tech Owner Doubled Revenue After Working with a Certified Value Builder™

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Air Free Duct Cleaning Increased Revenue by 50% in Its First Year Working with a Certified Value Builder™

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Debra Robinson Law More Than Doubled in Value with the Help of a Certified Value Builder™

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Copywriting Agency Owner Productized Her Service and Increased Recurring Revenue


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The Owners of All About Bakery Equipment Increased Company Value by 28% While Improving Work–Life Balance

we are revolutionizing the way businesses

are prepared & Sold

With over 70% of business owners planning to exit in the next decade, it’s crucial to act now to ensure a smooth transition and maximize your business’s value.

The Problem:

You recognize the need for an exit plan but lack the tools, resources, and guidance to execute it successfully.

Common issues include:

  • Incomplete Readiness:

    Financial, business, and personal readiness are often overlooked, leading to failed sales.

  • Lack of Trusted Advisors:

    Most advisors lack the expertise or time to guide owners effectively.

  • Brokerage Industry Challenges:

    Overpromising, underdelivering, and a high failure rate of listed businesses.

The Solution:

EPA is revolutionizing the exit planning process for contractors. Our platform is designed to simplify and streamline your journey, focusing on three core areas:

  • Owner Community

    Join a Reddit-like forum where contractors can share experiences, ask questions, and gain valuable insights.

    Build connections with peers navigating similar challenges, fostering a supportive environment for growth and learning

  • Comprehensive Educational Resources

    Access courses, webinars, eBooks, and tools to prepare your business for sale. Benefit from AI-driven personalized learning pathways tailored to your specific needs, ensuring you’re equipped with the knowledge to succeed

  • Vetted Advisor Marketplace

    Connect with trusted CPAs, attorneys, exit planners, and coaches to guide your exit journey. They know the unique needs of contractors, maximizing your chances of a successful transition

The Exit Path Advisor Advantage

What you will learn: the 3 Steps

#1 Assess

  • Assess your readiness for exit and clarify your goals

  • Evaluate your business and understand it's current and potential value

  • Identify areas for potential growth to enhance your business's value

#2 Prepare

  • Access our proven tools & resources to increase your business’s value

  • Focus on the eight key drivers that significantly impact company value

  • Align with your long-term goals and choose the right time to sell

#3 Connect

  • Partner with experienced M&A advisors who understand your goals and vision

  • Develop a customized go-to-market strategy for a smooth transition

  • Achieve the best possible value & terms for a successful and fulfilling exit

Exactly what you Will receive today!

here's Everything you receive when you checkout:

Your Sellability Score Report™

The Sellability/Value Builder Score evaluates your business’s sellability and acts as a roadmap to improve the 8 key drivers of company value, including financial performance, growth potential and customer satisfaction.

Even if you’re not planning to sell immediately, this score provides actionable insights for strategic planning and operational improvements, aligning your business for enhanced future value.

  • Assesses the sellability of your business, provides current and potential company value

  • Helps maximize your company's value, identifies areas to focus on

  • Critical to business exit planning and execution

The ValueBuilder System™

The Value Builder System is a statistically proven methodology designed to boost your business’s value by focusing on 8 key factors. We analyze your financial performance, cash flow growth potential, revenue streams, marketing activities, customer satisfaction, key dependencies, and company structure to drive both business and financial value. Backed by quantitative analysis of over 80,000 users, businesses scoring 80+ receive offers 71% higher than the average company.

  • Health check that can be a handy indicator of your company’s wellbeing

  • Detailed presentation and evaluation of your Sellability Score

  • 12-module program to improve your company’s score

Plus also get access to 10 special bonuses!

#1 Your Business Estimate of Value Report

  • We will conduct a Business Estimate of Value for your business, we will make use of discounted cash flow and market comparable methods by comparing industry standard data sources of over 50,000 market transactions along with Rules of Thumb for hundreds of NAICS codes to determine an average market price.

#2 Consultation with Mike Lee

  • As your Certified Value Builder Advisors™ and Licensed Business Broker, my goal for this online complimentary meeting is to review your Sellability Score Report™ and Business Estimate of Value and discuss the steps needed to increase your company's value and/or plan your exit strategy. I look forward to meeting you.

#3 Define Your endgame course & Guide

  • How do you want to exit your business? Is it selling your company for a large sum or passing the reins to your children and seeing your legacy live on? Or perhaps it’s creating a business that fuels your passion while generating enough income to live your dream life?

#4 Maximize Your Business Value Course & Guide

  • This course is designed to guide entrepreneurs through the essential factors that significantly enhance business value. Through real-life case studies and strategic insights, you'll gain the knowledge to optimize your company's valuation and attract top dollar offers from potential buyers.

#5 Your Personal Readiness To Exit Score & Report

  • PREScore™ evaluates a business owner’s readiness to exit their company on a personal level. Using an exclusive algorithm, PREScore™ calculates an owner’s readiness by identifying their status on each of the 4 drivers of a satisfying exit.

#6 Calculate Your Freedom Point Report

  • There comes a time when the sale of your company will generate enough income to fund the rest of your life. We call it the Freedom Point. You'll receive your Freedom Score Report, a comprehensive analysis of your financial readiness to enter the next phase of your life.

#7 Turning Customers Into Subscribers Course

  • The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. This course provides the essential blueprint for winning automatic customers with one of nine subscription business models..

#8 - Creating a Business that can thrive without you Course

  • Are you looking to make your business less reliant on you? It’s hard to make progress when you are directly responsible for delivering for your customers. One way to reduce your company’s reliance on you is to “productize” – turn your service into a product. This course provides a blueprint for building a business that can thrive without you.

#9 Riches In the Niches Course

  • In this course, we will delve into the strategic advantages of focusing on a singular, differentiated offering. We will present data from an analysis of more than 20,000 businesses, showing how the riches are indeed in the niches.

#10 Built To Sell Radio - over 450 Episodes

  • Hosted by John Warrillow, a weekly podcast aimed at business owners interested in selling their business. Each episode features an entrepreneur who has recently sold their business. The podcast focuses on why they decided to sell, what they did right, and any mistakes made during the process of exiting their business. It is described as an insider’s guide to approaching the most significant financial transaction in a business owner’s life.

Here's a breakdown of everything you get today.

Get an exclusive look into everything you'll be learning to plan and execute a successful exit. 

You get instant access to:

  • The Value Builder System™ - Premium Program ($11,964 Value - Yearly)

    • Includes Your Sellability/Value Builder Score Report™

      PLUS ADDITIONAL BONUSES

      • Your Business Estimate of Value & Potential Value Report

      • 1:1 Online Consultation with Mike Lee

      • Define Your Endgame Course & Guide

      • Maximize Your Business Value Course & Guide

      • Your Personal Readiness To Exit Score (PREScore™) Report

      • Calculate Your Freedom Point Report

      • Turning Customers Into Subscribers Course

      • Creating a Business that can thrive without you Course

      • Riches In the Niches Course

      • Built To Sell Radio - over 450 Episodes

NORMALLY: $11,964 yearly

TODAY'S PRICE:

7 day Free Trial

After the initial trial, it’s just $197 per month, with no contracts—cancel anytime.

We’re confident our program will bring you significant value. At the very least, during the free trial, you’ll gain a clear understanding of your business’s market value and potential future value, along with a roadmap to continue building a valuable asset.

about us

Learn more about your experienced team

Mike and Lynn Lee

Mike and Lynn Lee are seasoned entrepreneurs and skilled sales professionals who form Team Lee at First Choice Business Brokers (FCBB). With backgrounds in the high-tech and hospitality industries, they combine decades of experience with a personal, relationship-driven approach to business brokerage.

Together, they complement each other perfectly—Lynn is a task-focused, people person who ensures every detail runs smoothly, while Mike is the strategic mind behind the operation, acting as the deal architect, performing business valuations, and guiding business owners through exit planning.

Their Journey

Mike’s transition from high-tech to entrepreneurship began after a career layoff, prompting him to explore business ownership. During the process of acquiring a welding and steel fabrication company, a mutual decision with the seller to delay the sale opened a new path. The seller’s request for future help selling their business inspired Mike to explore business brokerage.

Research led Mike to First Choice Business Brokers, where the collaborative culture and focus on win-win outcomes resonated with both him and Lynn. The decision to join FCBB proved pivotal, transforming their careers—and making dinner conversations far more interesting.

Today, as Team Lee

As Team Lee, Mike and Lynn are more than brokers—they’re matchmakers who connect sellers with the right buyers to protect the business’s legacy and ensure long-term success. Mike brings nearly 30 years of sales leadership and executive experience, holding an MBA from the University of San Diego and the Exit Planning Institute's certification as a Certified Exit Planning Advisor (CEPA). His expertise lies in business valuations, designing deal structures, and helping owners prepare for successful exits.

Lynn complements this with her sharp attention to detail and exceptional people skills, managing timelines, processes, and relationships to ensure seamless transactions. Her ability to connect with people and manage key tasks ensures that every aspect of the sale stays on track.

Their Philosophy

For Mike and Lynn, business brokerage needs to evolve and much more than closing deals. Their focus is on building trust, creating meaningful engagements, and guiding sellers to achieve the best outcomes. They help owners set realistic market expectations and find buyers who will respect and grow the foundation already built. Their approach ensures smooth transitions that honor the seller’s legacy while empowering the buyer’s future.

Maximize Your Business Value and Plan a Successful Exit

Why Exit Path Advisors?

Our exit advisors act as your quarterback, guiding you through every step of the process:

  • Conduct initial assessments to identify your readiness.

  • Route you to the right pathways for preparation.

  • Connect you with trusted advisors to ensure continued progress.

Exit Path Advisors: A Strategic Offshoot of First Choice Business Brokers

At Exit Path Advisors (EPA), we are redefining the way business owners prepare for and execute their exit strategies. Born out of the expertise and legacy of First Choice Business Brokers (FCBB), EPA was created to fill a critical gap in business brokerage and exit planning. Our mission is to build a global community where business owners can learn, connect, and work with trusted advisors to maximize their business value and successfully transition to the next chapter.

Through an exclusive partnership with FCBB, EPA ensures that business owners have access to a high-quality, motivated pipeline of buyers—fundamentally transforming how businesses are prepared, marketed, and sold.

The Legacy Behind Exit Path Advisors

Since its founding in 1994, First Choice Business Brokers has grown into one of the largest and most respected business brokerage organizations in the U.S., managing over $12.5 billion in business sales. While FCBB has helped countless entrepreneurs sell their businesses, we recognized that many owners struggle with a lack of preparation, low valuations, and conflicting advice—leading to missed opportunities and, in some cases, unsuccessful sales.

That’s where Exit Path Advisors comes in.

Selling a business is more than a transaction—it’s a major life transition. Many business owners wake up one day and decide it’s time to sell, only to realize they don’t have a clear strategy in place. Without proper preparation, they risk leaving money on the table or experiencing an overwhelming, frustrating process.

We believe that every business owner deserves a well-planned, strategic exit. With a team of experienced advisors and data-driven insights, EPA helps owners understand their options, enhance their business value, and navigate the complexities of selling—ensuring they achieve the best possible outcome for their years of hard work.

If you're thinking about selling—whether now or in the future—Exit Path Advisors provides the guidance, tools, and expertise to help you maximize your business’s worth and secure the exit you deserve.

Recently Sold Businesses

You Can Be Our Next Success Story!

Frequently asked questions

All your questions answered so you can make the right decision before moving forward!

What exactly is The Sellability Score Report™?

The Sellability Score Report™ is a system designed to assess how attractive your business might be to potential buyers. This assessment can be crucial for business owners who are considering selling their business or simply want to understand its current market position and potential value.

The report is generated based on an online questionnaire that typically takes about 13 minutes to complete. Once filled out, it provides a score out of 100, reflecting the business’s sellability. This score is calculated using an algorithm that considers multiple variables concerning the business's operational, financial, and market conditions. The key factors evaluated include financial performance, growth potential, customer satisfaction, and several others which are critical to potential buyers​.

The Sellability Score Report™ includes an in-depth analysis, usually extending to a detailed 26-page document, which outlines your results and elaborates on the eight key drivers of sellability. These drivers encompass aspects such as recurring revenue, customer diversification, competitive advantage (monopoly control), and the strength of the management team among others. Addressing these factors can significantly enhance a company's attractiveness to buyers, potentially commanding a premium price in the market​​.

Moreover, the report not only helps in evaluating the current sellability and today's business estimate of value but also serves as a guide for improving these key aspects. For business owners not immediately looking to sell, it provides insights that can help in strategic planning and operational improvements, ultimately aligning the business for better future value.

If you're interested, click the link below and you will have instant access to complete the questionnaire to get your personalized report. This tool is especially recommended for those nearing business transition phases or aiming to understand how to enhance their company's market value over time.

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do i need to share any financial documents for the business estimate of value? And how is the value determined?

For the Business Estimate of Value, no financial documents will be requested, you will enter estimated high level numbers into our online tool such as top and bottom-line numbers and any add backs. The tool will step you through the process in detail.

How Are Companies Valued?

Discounted Cash Flow Method (DCF): In this method, the acquirer “buys” future income discounted for risk. The discount rate is influenced by internal factors (e.g., dependency on the owner) and external market factors (overall industry stability/growth, interest rates).

Market Comparables (“Comps”) & Rules of Thumb: In this method, the acquirer arrives at a value by comparing a business with companies of a similar size and industry that have sold recently. Rules of thumb have developed over time to provide a close approximation for certain industries.

Liquidation Value: This is usually a worst-case scenario and involves the hypothetical value of the business if it were to be closed and all assets liquidated.

Our Method

Our Estimate of Value makes use of the first two methods by comparing industry standard data sources of over 50,000 market transactions along with Rules of Thumb for hundreds of NAICS codes to determine an average market price. Your Sellability Score is used to measure soft risks and therefore where you will likely land on the range of value typically found among similar businesses in your industry. While we always show an estimate of value, higher-scoring businesses can command strategic prices that may go significantly higher than estimated, while lower scores may indicate that the business is not sellable beyond its liquidation value. While a valuation may sometimes include inventory, usually the business is sold on a debt-free, cash-free basis, meaning the seller would assume any cash or debts as well as non-direct assets (i.e., real estate).

Limitations of Model

The estimate of value in this report is based on information derived from your Sellability Score questionnaire. It assumes the information provided to be accurate and complete. This Estimate of Value is for information purposes only and should not replace a formal Opinion of Value. A business is only worth what someone will pay for it, and therefore the market will ultimately be the most accurate reflection of the value of your company.

If and when you are Ready to go to Market

We will conduct a formal Opinion of Value, we call it Market Price Analysis. At that point we will request financial documents so we can help you maximize the value of your business by recasting your financials, we can discuss those details during our 1:1 consultation.

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Who Are Mike & Lynn Lee?

Mike and Lynn Lee are the dynamic duo behind Team Lee at First Choice Business Brokers (FCBB), combining entrepreneurial expertise, sales mastery, and a relationship-driven approach to business brokerage. With backgrounds in high-tech and hospitality, they bring decades of experience and a shared passion for helping business owners navigate one of the most critical transitions of their lives—selling their business.

Together, Mike and Lynn are a powerful team with complementary strengths:

Mike is the strategic deal architect, specializing in business valuations, deal structuring, and exit planning. Lynn is the people-focused operations expert, ensuring smooth processes, clear communication, and meticulous attention to detail.

This combination allows them to guide business owners through every stage of the selling process—from valuation and marketing to negotiations and closing.

Mike’s transition from high-tech executive to entrepreneur was sparked by a career layoff, leading him to explore business ownership. While pursuing the acquisition of a welding and steel fabrication company, an unexpected twist changed his path—the seller requested help selling the business in the future. This moment ignited Mike’s interest in business brokerage, setting him on a course to help other business owners exit successfully.

Through research, Mike discovered First Choice Business Brokers, where the collaborative culture and focus on win-win outcomes aligned perfectly with his and Lynn’s values. The decision to join FCBB wasn’t just career-defining—it made dinner conversations a whole lot more interesting.

As trusted advisors, Mike and Lynn do more than broker deals—they connect the right sellers with the right buyers, ensuring a smooth transition that protects the business’s legacy and future success. Mike leverages nearly 30 years of sales leadership and executive experience, holding an MBA from the University of San Diego and the Certified Exit Planning Advisor (CEPA) designation from the Exit Planning Institute. His expertise in business valuations and exit strategy design helps business owners understand their true market value and prepare for a profitable sale. Lynn brings a keen eye for process management, relationship-building, and transaction coordination, ensuring that every deal stays on track and that both buyers and sellers feel supported throughout the process.

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Who is John Warrillow?

John Warrillow is the Founder and CEO of The Value Builder System™, a sales and marketing software for business advisors to find, win and keep their best clients. It combines tools and ready-made content for accountants, brokers, consultants, and financial advisors who focus on helping owners protect, grow and realize the value of their business. 

John is the author of the bestselling book, Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by Forbes, Inc., & Fortune magazines as one of the best business books. Built to Sell has been translated into 12 languages. John’s next book, The Automatic Customer: Creating a Subscription Business in Any Industry, was released by Random House in February 2015 and has since been translated into eight languages. In 2021, John released The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. This completes the trilogy of books which teach business owners how to build, accelerate, and harvest the value of their company.

As the host of Built to Sell Radio, John has interviewed hundreds of founders about their exit. Forbes ranked John’s podcast as one of the ten best podcasts for business owners.

Before founding The Value Builder System™, John started and exited four companies. John's vision is to help create 1 million sellable companies by 2050.

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Who is First Choice Business Brokers?

Founded in 1994 by Jeff and Linda Nyman, First Choice Business Brokers has grown to become one of the nation’s most trusted business sales specialists. We have listed and managed the sale of over $12.5 billion in businesses. We’re thrilled to bring our decades of experience to business buyers and sellers.

Media Appearances/Features

First Choice Business Brokers has been ranked top 500 in “Entrepreneur's 44th annual Franchise 500” in 2023! We are thrilled to be part of this prestigious list and to celebrate the hard work and success of all the great brands that make up this year's ranking. In recent years, First Choice Business Brokers has been featured in Forbes, Inc., and Yahoo Finance.

Our Mission & Values

First Choice Business Brokers is a team of experienced, licensed professionals who specialize in buying and selling businesses. We understand that the process of buying and selling a business is unique and should not be compared to purchasing or selling a home. We are dedicated to providing our clients with the best selection of businesses and individualized attention. Our goal is to assist entrepreneurs in achieving their desired lifestyle through the buying or selling of businesses. We utilize innovative and creative systems to empower our clients to create and build their future through business. We are a world leader in the business sales industry and are committed to continuing to innovate in this field. We have undergone extensive training, becoming experts in business evaluation, marketing, and negotiations to satisfy buyers and sellers alike.

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How does the process work once I Check Out?

Once payment is received, you will instantly have access to The Sellability Score questionnaire, you can fill it out right away or do it later (you will also receive an email with a direct link to the questionnaire in case you want to finish or complete it later).

Step 1: Answer all the questions as best and as honest as you can, the answers will impact the value of your business. You will instantly receive a copy of your Sellability Score Report as an email attachment.

Step 2: Once you get your Sellability Score, you will be asked if you want a Business Estimate of Value, you will have the option to get the estimate of value now or do it later.

Step 3: Once you complete the estimate of value questions you will have the option to schedule a 1:1 session with Drs. Leilani & Fernando to review and discuss strategies based on your Sellability Score Report™ and Business Estimate of Value.

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